10 Dimensions

8 Archetypes

45 Questions

Peer-Reviewed

AEON NCI · ENVI Assessment

Map the
mind that
makes decisions.

ENVI™ — Entrepreneurial Neuro-Value Index — is a 45-question psychometric assessment that quantifies how you think under uncertainty across 10 cognitive dimensions, then maps you to one of 8 research-validated archetypes.

TAKE THE ASSESSMENT VIEW DIMENSIONS ↓

Cognitive Dimensions

Assessment Questions

Validated Archetypes

Peer-Reviewed Sources

Cognitive Architecture

10 dimensions.
One profile.

Each dimension measures a distinct cognitive pattern that shapes entrepreneurial behavior under pressure. Hover any dimension to read its full definition. The scores shown are sample outputs — your profile will map your specific tendencies.

AD

Adaptability

78

CR

Conflict Resolution

65

CT

Critical Thinking

84

ES

EI Self

71

EO

EI Social

59

ER

Ethical Reasoning

88

XD

Execution Discipline

62

RS

Resilience

91

RA

Risk Awareness

74

TA

Tradeoff Awareness

80

METHODOLOGICAL NOTE

The ENVI assessment framework synthesizes findings from multiple meta-analyses, systematic reviews, and empirical studies across cognitive psychology, decision science, and entrepreneurship research. All dimensions have been specifically adapted and validated for early-stage entrepreneurial contexts.

Archetype Classification

8 cognitive archetypes.
Which one are you?

Your dimension scores map to one of 8 archetypes — each with a distinct cognitive signature, a natural strength, and a documented failure mode specific to entrepreneurial contexts. Select one to explore.

◎

Visionary

◈

Strategist

◆

Analyst

⬡

Builder

▲

Operator

★

Integrator

◉

Enforcer

✦

Innovator

ARCHETYPE

◎Visionary

COGNITIVE STRENGTH

Pattern recognition at scale

DOCUMENTED FAILURE MODE

Execution follow-through

Assessment Protocol

How ENVI™ works.

01

◈

45 Questions

Scenario-based items across 10 cognitive domains. Not personality questions — decision scenarios that reveal how you actually process information under uncertainty.

02

⬡

Dimension Scoring

Each response is weighted against validated behavioral anchors derived from entrepreneurship research. Scores range 0–100 per dimension.

03

◎

Archetype Mapping

Your dimension profile is matched against 8 archetypes using a multi-dimensional classification algorithm. Primary and secondary archetype assignments.

04

▲

Platform Integration

Your ENVI profile becomes the cognitive backbone of the entire AEON NCI system — shaping your simulation scenarios, Enigma module sequence, and Alistar advisory calibration.

Research Foundation

Peer-reviewed.
Not invented.

Every ENVI dimension is grounded in published research from cognitive psychology, behavioral economics, and entrepreneurship science — synthesized through Professor Hagy's operational business experience and doctoral research.

PRIMARY SOURCE

The Entrepreneur's Toolbox

Hagy, M.G. (2025) · Kendall Hunt Publishing

[1]The role of affect in the entrepreneurial process

Baron, R.A. (2008) · Academy of Management Review, 33(2), 328–340

↳ Foundational basis for EI Self and EI Social dimension design.

[2]The psychology of entrepreneurship

Frese, M., & Gielnik, M.M. (2014) · Annual Review of Organizational Psychology and Organizational Behavior, 1(1), 413–438

↳ Informs Execution Discipline, Resilience, and Adaptability dimension scoring.

[3]Entrepreneurs' optimism and new venture performance: A social cognitive perspective

Hmieleski, K.M., & Baron, R.A. (2009) · Academy of Management Journal, 52(3), 473–488

↳ Risk Awareness dimension — optimism calibration and overconfidence detection.

[4]Conditions for intuitive expertise: A failure to disagree

Kahneman, D., & Klein, G. (2009) · American Psychologist, 64(6), 515–526

↳ Critical Thinking and Tradeoff Awareness — intuition vs. deliberation framework.

[5]Entrepreneurial action and the role of uncertainty in the theory of the entrepreneur

McMullen, J.S., & Shepherd, D.A. (2006) · Academy of Management Review, 31(1), 132–152

↳ Risk Awareness and Tradeoff Awareness dimension theoretical grounding.

[6]Causation and effectuation: Toward a theoretical shift from economic inevitability to entrepreneurial contingency

Sarasvathy, S.D. (2001) · Academy of Management Review, 26(2), 243–263

↳ Adaptability and Tradeoff Awareness — effectual logic and cognitive flexibility under uncertainty.

[7]The promise of entrepreneurship as a field of research

Shane, S., & Venkataraman, S. (2000) · Academy of Management Review, 25(1), 217–226

↳ Broad theoretical context for ENVI dimension selection and entrepreneurial cognition scope.

[8]Thinking about entrepreneurial decision making: Review and research agenda

Shepherd, D.A., Williams, T.A., & Patzelt, H. (2015) · Journal of Management, 41(1), 11–46

↳ Critical Thinking, Ethical Reasoning, and Conflict Resolution dimension framework.

[9]Individual differences in reasoning: Implications for the rationality debate

Stanovich, K.E., & West, R.F. (2000) · Behavioral and Brain Sciences, 23(5), 645–665

↳ Dual-process theory underlying Critical Thinking and EI Self dimension design.

[10]Emotions and opportunities: The interplay of opportunity evaluation, fear, joy, and anger

Welpe, I.M. et al. (2012) · Entrepreneurship Theory and Practice, 36(1), 69–96

↳ EI Social, EI Self, and Ethical Reasoning — emotion-opportunity evaluation model.

Begin

You can't sharpen a mind
you haven't mapped.

The ENVI assessment takes 15–20 minutes. What you get back is a cognitive profile that shapes every subsequent tool in the AEON NCI system — and a clear map of both your strengths and your failure modes as an entrepreneurial decision-maker.

INITIALIZE ENVI ASSESSMENT BACK TO AEON NCI →

Map themind thatmakes decisions.

10 dimensions.One profile.

8 cognitive archetypes.Which one are you?